Flip The Script: PersNOna

Flip The Script: PersNOna

Persona is a tool we use to describe a semi-fictional ideal customer or user of your product or service. The tool lives under “Understand User” category and serves as a vital way to understand or empathize with their perspective, opinion, or point of view. Personas...
Introducing the Mission / Vision Canvas

Introducing the Mission / Vision Canvas

The newest tool in our Innovation Toolkit is the Mission & Vision Statement Canvas. This is a great tool to use when forming a new organization, or any time you need to clarify a group’s activities and purpose. To get started, gather your team and spend a few...
Tailoring ITK Tools: Stakeholder Map & Matrix

Tailoring ITK Tools: Stakeholder Map & Matrix

  Q: Team Toolkit, you always encourage me to tailor the ITK tools for my needs. I’m in! But HOW exactly, do I do that?? A: Great question, anonymous audience member! While “tailoring” inherently implies that every case is unique, here’s an example approach...
Why Journey Map Is My Favorite

Why Journey Map Is My Favorite

Choosing the right tool for your specific situation is an important first step, because trying to use the wrong tool can be frustrating and wastes time. One tool I find useful in a wide range of situations is the Journey Map, so this week’s blog post takes a look at...
Rose Bud Thorn

Rose Bud Thorn

The Rose, Bud, Thorn tool is consistently the most downloaded tool in the kit. I have to admit that particular statistic from our website’s analytics always puzzled me a bit. I mean, RBT is a fine little method but it never struck me as particularly special. In...