Understand

Use these tools to explore the problem you've defined and gain user insights. Delve deep into the problem, documenting processes, and getting feedback along the way is important in solving the problem right.
Learn about the tools within the Scope outcome. Learn about the tools within the Define outcome. This page details the tools within the Understand outcome. Learn about the tools within the Generate outcome. Learn about the tools within the Evaluate outcome.
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This hands-on activity allows participants to communicate and document their mental model and how they think about a set of information, creating a logical structure (e.g., relationships, sequences, timing).

  • Time: 45+minutes
  • Group Size: 4+ people
  • Level: Advanced

May 7, 2021


Journey Mapping


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Visually synthesize and communicate a user’s end-to-end experience through actions, pain points, wins, and opportunities in a phased process.

  • Time: 45+minutes
  • Group Size: 4+ people
  • Level: Advanced

May 10, 2021


PAINstorming


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PAIN stands for Persona, Activities, Insights, and Needs – the four main research topics explored in this structured method for gathering insights about users or customers identities.

  • Time: 30+minutes
  • Group Size: 2+ people
  • Level: Beginner


Personas


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A descriptive model of a person (user, stakeholder, team member, etc), this tool is most often used to help a team define and understand the needs of its customer.

  • Time: 45+minutes
  • Group Size: 6+ people
  • Level: Intermediate


Service Blueprint


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Outline and visualize a service to connect the user experience, or “frontstage,” to what happens behind-the-scenes, or “backstage.”

  • Time: 60+minutes
  • Group Size: 5+ people
  • Level: Advanced


Storyboarding


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Stories add a human element to design and data analysis activities. They foster empathy and let designers walk in the users’ shoes, increasing understanding of needs, activities, interests, and pain points.

  • Time: 60+minutes
  • Group Size: 4+ people
  • Level: Intermediate


Value Proposition Canvas


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Map user profiles (i.e., jobs, pains, and gains) to values (i.e., gain creators, products and services, pain relievers) to ensure that a product meets user needs.

  • Time: 45+minutes
  • Group Size: 4+ people
  • Level: Intermediate


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Our Tools

Use these tools to explore the problem you’ve defined and gain user insights. Delve deep into the problem, documenting processes, and getting feedback along the way is important in solving the problem right.

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