Understand
Use these tools to explore the problem you've defined and gain user insights. Delve deep into the problem, documenting processes, and getting feedback along the way is important in solving the problem right.
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Card Sorting
This hands-on activity allows participants to communicate and document their mental model and how they think about a set of information, creating a logical structure (e.g., relationships, sequences, timing).
- Time: 45+minutes
- Group Size: 4+ people
- Level: Advanced
May 7, 2021
Journey Mapping
Visually synthesize and communicate a user’s end-to-end experience through actions, pain points, wins, and opportunities in a phased process.
- Time: 45+minutes
- Group Size: 4+ people
- Level: Advanced
May 10, 2021
PAINstorming
PAIN stands for Persona, Activities, Insights, and Needs – the four main research topics explored in this structured method for gathering insights about users or customers identities.
- Time: 30+minutes
- Group Size: 2+ people
- Level: Beginner
Personas
A descriptive model of a person (user, stakeholder, team member, etc), this tool is most often used to help a team define and understand the needs of its customer.
- Time: 45+minutes
- Group Size: 6+ people
- Level: Intermediate
Service Blueprint
Outline and visualize a service to connect the user experience, or “frontstage,” to what happens behind-the-scenes, or “backstage.”
- Time: 60+minutes
- Group Size: 5+ people
- Level: Advanced
Storyboarding
Stories add a human element to design and data analysis activities. They foster empathy and let designers walk in the users’ shoes, increasing understanding of needs, activities, interests, and pain points.
- Time: 60+minutes
- Group Size: 4+ people
- Level: Intermediate
Value Proposition Canvas
Map user profiles (i.e., jobs, pains, and gains) to values (i.e., gain creators, products and services, pain relievers) to ensure that a product meets user needs.
- Time: 45+minutes
- Group Size: 4+ people
- Level: Intermediate
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