stakeholder Map & Matrix
What is it
Look across stakeholders and categorize them according to key variables (e.g., interest, influence, impact).
Why use it
Gain a clear picture of who stakeholders are and determine strategies for stakeholder engagement.
When to use it
Early in the planning/strategizing process.
How to do it
Define the variables you want to analyze about your stakeholders: influence, strength of relationship, cost to maintain, interest, strategic objectives, etc. Discuss relevant variables with your project team, and consider performing multiple analyses.
Draw an x and y-axis based on paired variables. Use multiple sets of axes to examine a variety of relationships.
Place stakeholder names in the appropriate quadrant. Discuss the desired distribution of stakeholders across the quadrants and the potential for shifting stakeholders from one quadrant to another. Ensure the lists include a representative sample of the full range of diversity among stakeholders.
Make a list of specific actions your team can take to move stakeholders into the desired quadrants. If you’d like to capture more details, use the template below.