stakeholder Map & Matrix |
 |
What is it
Look across stakeholders and categorize them according to key variables (e.g., interest, influence, impact).
Why use it
Gain a clear picture of who stakeholders are and determine strategies for stakeholder engagement.
When to use it
Early in the planning/strategizing process.
Level
Intermediate
Outcome
Scope
Group Size
4+ people
Suggested Time
45+ minutes
Stakeholder Map & Matrix Worksheet
How to do it
STEP 1
Define the variables you want to analyze about your stakeholders: influence, strength of relationship, cost to maintain, interest, strategic objectives, etc. Discuss relevant variables with your project team, and consider performing multiple analyses.
STEP 2
Draw an x and y-axis based on paired variables. Use multiple sets of axes to examine a variety of relationships.
STEP 3
Place stakeholder names in the appropriate quadrant. Discuss the desired distribution of stakeholders across the quadrants and the potential for shifting stakeholders from one quadrant to another. Ensure the lists include a representative sample of the full range of diversity among stakeholders.
STEP 4
Make a list of specific actions your team can take to move stakeholders into the desired quadrants. If you’d like to capture more details, use the template below.
Benefits
Quickly assess multiple stakeholders
Challenges
Sometimes we don’t know all the people who should be included on the matrix
Combine With
- Use Stakeholder Identification Canvas and/or Stakeholder Identification Canvas to ideate your set of stakeholders
- Use Stakeholder Power Categories to help prioritize which stakeholders you want to engage
- Use Quickstart Stakeholder Engagement to help develop next steps to engage with each stakeholder