Flip The Script: PersNOna

Flip The Script: PersNOna

Persona is a tool we use to describe a semi-fictional ideal customer or user of your product or service. The tool lives under “Understand User” category and serves as a vital way to understand or empathize with their perspective, opinion, or point of view. Personas...
Burn Out

Burn Out

It’s day 80 of quarantine and social distancing in COVID-19. Day 80 of wearing a mask at the grocery store and wiping down everything with Clorox wipes. Day 80 of not hugging my closest family and friends. Day 80 of working from home, sitting on back to back virtual...
Virtual Collaboration Tips From Team Toolkit

Virtual Collaboration Tips From Team Toolkit

The Innovation Toolkit believes that “constraints breed creativity,” and with this new COVID-19 environment, we’re all working within a brand-new set of constraints. Given we’re all meeting online more than ever, we wanted to share some best practices and lessons...