Define

Use these tools to build consensus on why. Clarify and prioritize the key problems and hypotheses you want to explore, what it means to succeed, and define your problem to provide a compass for decision making.
imageLearn about the tools within the Scope outcome. This page details the tools within the Define outcome. Learn about the tools within the Understand outcome. Learn about the tools within the Generate outcome. Learn about the tools within the Evaluate outcome.
Found 26 Results
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Bodystorming


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In this physical variant on brainstorming, participants use their body and inexpensive materials or objects to role-play and mimic interaction with a system, product, or experience.

  • Time: 45+minutes
  • Group Size: 6+ people
  • Level: Intermediate

May 6, 2021


Card Sorting


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This hands-on activity allows participants to communicate and document their mental model and how they think about a set of information, creating a logical structure (e.g., relationships, sequences, timing).

  • Time: 45+minutes
  • Group Size: 4+ people
  • Level: Advanced

May 7, 2021


Community Map


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A fast way to capture and prioritize stakeholders.

  • Time: 45+ minutes
  • Group Size: 8+ people
  • Level: Beginner

May 10, 2021


Culture Building Canvas


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A framework based on “influence channels” that shape and define an organization’s culture. Helps teams develop an actionable, specific culture change plan for their organization.

  • Time: 60+minutes
  • Group Size: 4+ people
  • Level: Intermediate


Journey Mapping


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Visually synthesize and communicate a user’s end-to-end experience through actions, pain points, wins, and opportunities in a phased process.

  • Time: 45+minutes
  • Group Size: 4+ people
  • Level: Advanced


Lotus Blossom


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Focus the power of brainstorming using a structured, visual representation of ideas—pushing you to fill out every box with new ideas..

  • Time: 60+minutes
  • Group Size: 2+ people
  • Level: Beginner

April 16, 2021


Mindmapping


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Generate insights into relationships between concepts in a flexible and engaging way to visualize information.

  • Time: 30+minutes
  • Group Size: 2+ people
  • Level: Beginner

May 10, 2021


Mission and Vision Canvas


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Develop clear statements about your organization’s future aspirations and present activities.

  • Time: 60+minutes
  • Group Size: 6+ people
  • Level: Intermediate


PAINstorming


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PAIN stands for Persona, Activities, Insights, and Needs – the four main research topics explored in this structured method for gathering insights about users or customers identities.

  • Time: 30+minutes
  • Group Size: 2+ people
  • Level: Beginner


Personas


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A descriptive model of a person (user, stakeholder, team member, etc), this tool is most often used to help a team define and understand the needs of its customer.

  • Time: 45+minutes
  • Group Size: 6+ people
  • Level: Intermediate


Premortem


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Frame and explore your problem by imagining a future scenario in which the proposed activity fails to achieve its objective.

  • Time: 60+minutes
  • Group Size: 6+ people
  • Level: Intermediate


Problem Framing


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Explore a problem space and formulate a robust problem statement to ensure you’re solving the right problem.

  • Time: 45+minutes
  • Group Size: 2+ people
  • Level: Intermediate


Prototyping


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Developing an early version of a product to convey the look (form-appearance) and feel (function-behavior); can be static or dynamic in nature but is typically built quickly.

  • Time: 60+minutes
  • Group Size: 6+ people
  • Level: Intermediate


Quickstart Stakeholder Engagement Canvas


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A quick way to begin developing a plan for effectively engaging a stakeholder.

  • Time: 60+minutes
  • Group Size: 1+ people
  • Level: Intermediate

June 29, 2021


Rose Bud Thorn


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Visually categorize positive (rose), potential (bud), or negative (thorn) aspects of a topic (e.g., system, product, process).

  • Time: 45+minutes
  • Group Size: 4+ people
  • Level: Beginner

May 10, 2021


Service Blueprint


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Outline and visualize a service to connect the user experience, or “frontstage,” to what happens behind-the-scenes, or “backstage.”

  • Time: 60+minutes
  • Group Size: 5+ people
  • Level: Advanced


Simplicity Cycle


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Equip users with a visual vocabulary for discussing complexity and simplicity in a design to assess and express the value of adding or removing design elements.

  • Time: 60+minutes
  • Group Size: 6+ people
  • Level: Advanced


Stakeholder Identification Canvas


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Ideate a more comprehensive & representative set of relevant stakeholders to your project.

  • Time: 30+minutes
  • Group Size: 2+ people
  • Level: Intermediate


Stakeholder Map and Matrix


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Look across stakeholders and categorize them according to key variables (e.g., interest, influence, impact).

  • Time: 60+minutes
  • Group Size: 2+ people
  • Level: Beginner


Stakeholder Power Categories


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Use this canvas to quickly categorize and prioritize which stakeholders to engage based on power and impact. Highlight impacted stakeholders and ideate on how to elevate their roles on the effort.

  • Time: 60+minutes
  • Group Size: 1+ people
  • Level: Intermediate

July 12, 2021


Stormdraining


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The inverse of brainstorming, reduce a large collection of ideas, activities, or components to a smaller collection of the most valuable or promising ideas.

  • Time: 60+minutes
  • Group Size: 2+ people
  • Level: Beginner

May 10, 2021


Storyboarding


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Stories add a human element to design and data analysis activities. They foster empathy and let designers walk in the users’ shoes, increasing understanding of needs, activities, interests, and pain points.

  • Time: 60+minutes
  • Group Size: 4+ people
  • Level: Intermediate


System Map


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This tool captures the key roles, relationships, and dynamics of a system to enhance understanding of the big picture and potential disruptions to the system.

  • Time: 45+minutes
  • Group Size: 4+ people
  • Level: Intermediate


Trimming


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Iteratively remove unnecessary elements from a design using a structured approach to reducing complexity to produce a more elegant, streamlined final product, process, or organization.

  • Time: 60+minutes
  • Group Size: 4+ people
  • Level: Intermediate


TRIZ Prism


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Use known solutions to find new solutions to difficult problems.

  • Time: 60+minutes
  • Group Size: 4+ people
  • Level: Beginner


Value Proposition Canvas


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Map user profiles (i.e., jobs, pains, and gains) to values (i.e., gain creators, products and services, pain relievers) to ensure that a product meets user needs.

  • Time: 45+minutes
  • Group Size: 4+ people
  • Level: Intermediate


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Our Tools

Use these tools to build consensus on why. Clarify and prioritize the key problems and hypotheses you want to explore, what it means to succeed, and define your problem to provide a compass for decision making.

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