This tool applies a structured research method for gathering insights and data about customer identities, activities, and difficulties. PAIN stands for Person, Activities, Insights, and Needs – the four main research topics explored.
PAINstorming works at any point when customer identities, activities, and difficulties are unknown.
PAINstorming improves the team’s understanding of the customer’s behaviors, pain points, assumptions, and needs. This should help focus the team on addressing actual user preferences.