Understanding User

 

   Personas

This tool helps a team define and understand the needs of its customer or user.

WHEN

Use the Personas tool early in the design process, when exploring new ideas or potential applications.

WHY

This helps a project team understand their users’ needs, motivations, limitations, and capabilities. Personas can act as a focus point and reminder throughout the project.

HOW

STEP 1: Assemble existing research into current or potential users.
STEP 2: Add your own evidence and data to the existing research (as needed) by observing, interviewing, and/or profiling potential users.
STEP 3: Build a collection of user archetypes, based on various categories of users. Give each one a specific name (e.g., Acquisition Amy), rather than a generic title (e.g., Military Technologist).
STEP 4: Add a stock photo or cartoon sketch of the described personas. You may want to add an invented quotation that summarizes a key issue, concern, or priority for the persona.

Personas |Worksheet

Download this tool to print out and start using with your team. Each download includes a tool description and if applicable, a template and example.